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The One-Stop-Shop

An enormous variety of brands and a well-organized range – in our new HARTJE online store, you are guaranteed to find the desired bicycle, automotive, and motorcycle parts. From full equipment for everyday and touring riders to tool equipment for all sectors and special equipment for professional athletes: Our constantly updated range offers market and product innovations, spare and accessory parts for every need. Our digital and personal services make the ordering process as comfortable as possible for you, from product search, price and product information, to delivery or return service.

The One-Stop-Shop

Our new HARTJE online store offers a wide selection of constantly updated bicycle, automotive, and motorcycle parts, as well as convenient ordering services.

The One-Stop-Shop

Our new HARTJE online store offers a wide selection of constantly updated bicycle, automotive, and motorcycle parts, as well as convenient ordering services.

HARTJE News

Stay up to date and read more about our HARTJE product innovations, range expansions, trade fair news, or new collaborations and partnerships. Here you can find all our press releases at a glance:

  • HARTJE has launched its new specialist retail portal
    HARTJE has launched its new specialist retail portal
    7 April 2025
    Hermann Hartje KG Launches new Website and B2B Shop for Season Start
    Read more
  • HARTJE press release: Seven HARTJE exclusive brands at once
    HARTJE press release: Seven HARTJE exclusive brands at once
    15 February 2025
    The HARTJE Press Day 2025 provided a successful forum for the bicycle trade press and the partners of the brand and wholesaler on February 5, 2025.
    Read more
  • HARTJE press release: Exclusive distribution partnership with TERN ends
    HARTJE press release: Exclusive distribution partnership with TERN ends
    15 January 2025
    HARTJE remains a supplier of TERN until June 30, 2025 // QiO to expand its urban mobility offering in 2026 with a new Longtail
    Read more
  • HARTJE Moto invites partners and interested dealers to the 38th AutoMoto Show in XXL format
    HARTJE Moto invites partners and interested dealers to the 38th AutoMoto Show in XXL format
    1 October 2024
    100 exhibitors on 7,500 sqm in Hoya: Hartje invites partners and interested dealers to the 38th AutoMoto Show in XXL format
    Read more
  • HARTJE Moto: Maxima Racing Oils exclusively at HARTJE
    HARTJE Moto: Maxima Racing Oils exclusively at HARTJE
    2 September 2024
    A strong move for Hermann Hartje KG, which is expanding its portfolio with the high-performance engine oils, as well as other lubricants and maintenan...
    Read more
  • Expansion of the Management Team
    Expansion of the Management Team
    29 August 2024
    Thomas Bauer will lead the bicycle division at the brand distributor and wholesaler from Hoya starting November 1, 2024
    Read more
  • Frank Thies Celebrates His 40th Anniversary at Hermann Hartje KG
    Frank Thies Celebrates His 40th Anniversary at Hermann Hartje KG
    15 August 2024
    Hermann Hartje KG congratulates Frank Thies on this special anniversary!
    Read more
  • New Distribution Partnership for Austria: HARTJE and LEZYNE Join Forces
    New Distribution Partnership for Austria: HARTJE and LEZYNE Join Forces
    1 August 2024
    The high-quality products from the accessories and parts brand LEZYNE are now available to Austrian retailers through the wholesaler HARTJE. The Ameri...
    Read more

About Us

Hermann Hartje KG is a brand and wholesaler in the bicycle industry and has always been a manufacturer and a competent service partner for car and motorcycle parts. Mobility is our passion. Hermann Hartje, the founder's grandson, leads our family business in the third generation. Over more than 125 years, a regional bicycle trading business has developed into one of the leading wholesalers in the two-wheeler industry throughout Germany and beyond. From our headquarters in Hoya, in the heart of Lower Saxony, we supply stationary retailers through over twenty branches. Even overnight, because everything runs through us, from personal support through our field staff and telephone service to delivery with our own "blue fleet".

Learn More

Inventory for twelve high-quality bicycle brands
Custom bicycles and e-bikes, handcrafted in Hoya
Bike parts for everyday and special needs
Huge bicycle catalog of spare parts and accessory brands in exclusive distribution
Fast delivery and personal field service
Effective software solutions and a comfortable inventory management system
Spare and wear parts, accessories, and clothing for motorcycles and scooters
Automotive services and HARTJE workshop service for planning, maintenance, and installations
Regional contacts, competent service and field staff
HARTJE MANUFAKTUR: Manufacturing of custom-made bicycles, wheel production